Andrew Burt is Announcing iFiction, a pay-to-read site modeled on iTunes. Looks like he is hosting it on his own, attached to his own website. Authors can set their own payment scale and also decide how much of the story to give away free (including up to 100%, in which any payment would be a donation request). It appears designed as simpler to use than some similar sites, especially for readers, who don’t have to go to the trouble of creating an account, payment is through Paypal, with authors setting their own prices. However, Paypal takes 30 cents and 3% of money received in a payment, possibly making the minimum cost too pricey for most single short stories.