"But in the mid-1950s a large part of [Schulz's] public consisted of good, plain people who felt guilty at being discontented in an epoch of unprecedented prosperity. Peanuts struck a chord with those who had thought they had everything they wanted only to discover that they didn't, and needed an acceptably gentle reminder of this insight."
— David Michaelis, Schulz and Peanuts pg 342.
Mad Men begins at the dawn of the sixties but the same dynamic is in play. Today the existential anxiety is coming from the unprecedented level of possibilities the connected world promises to offer (or should that be threatens to offer), as discussed in the first part of WNYC's Radio Lab latest program "Choice" with it description of new college grads frozen into inaction from fear of making decisions — each decision taken represents an elimination of some tantalizing (and now lost) hypothetical opportunity.